As usual, some of my take-aways and thoughts follow.
Smart Cities Opening Keynote
- From Ralph de la Vega, CEO AT&T Mobile+Business Solutions plus figures given by David Christopher, CMO AT&T on day 2: Atlanta will be the most connected city, "Hub/Center for Mobile Innovation." Atlanta has all the conditions to earn those titles:
- Education (Georgia Tech US #7 best public university)
- Entrepreneurship (#3 best city for young entrepreneurs, #4 worldwide for entrepreneurial activity (Forbes) - 700 startups including 200 mobility startups and US #5 for app development intensity)
- Investing companies (#16 city for Fortune companies, #12 for venture capital and big incubators (Forbes)) creating 100k+ jobs in mobile technology.
- From Glenn Lurie, CEO AT&T Mobility: Smart, connected cities make our lives easier, centered around our phones, where simple content is simple and tailored for all ages.
- From Ulf Ewaldsson, CTO Ericsson: Cities have the infrastructure/networks to solve their own problems (e.g. traffic, health, education). Wearables and open APIs will play an important role.
- From Josh Robin, VP Strategy, Masabi: Transit is the first external interaction for people in cities. He brought the ease of retail experience to transit (MBTA pay by phone, 7-month deployment).
On Connected Cars
- AT&T Drive Studio and Car Tech showcase.
- 60% of cars connected by 2017.
- Audi A3 is the first car with 4G LTE.
- Will existing standards be leveraged for V2V communications?
- $104 BN business (Accenture).
- Safety, security, maintenance, analytics top priority.
- Vocal SMS response, dashboard apps hidden while driving.
- Piloted/autonomous driving: most blocks already available.
- Monetized experience: premium content, destination-based, sponsors, tie to data plans.
- Next big things for cars: health, settings transfer, build your own experience.
- Future ecosystem: insurance, media, regulators, payments.
On Connected Cities
- Connected cities revolve around data, economic development, quality of life.
- A city with good quality of life attracts talent which creates the tools that improve quality of life. It is a virtuous cycle.
- Availability of the Atlanta Pulse (TBA) and Midtown Buzz app (Apple Store) that provides an augmented reality experience in the Midtown Alliance district.
- Questions to answer: when/how to share data, standards for smart cities/connected vehicles, and political will.
Other Topics
Some quick references to the energy grid, however no session devoted to how energy (e.g. batteries?) is integrated with mobile technology.Top 5 Trends in Mobility
- Relationship building at scale - word of mouth is still better than ads. Internet of things becomes internet of people.
- Video anytime anywhere (beware bandwidth) - More video is watched on mobile devices than TV.
- Wearables
- Remote control
- 2.4M unfilled STEM jobs - must engage kids before high school.
Mobile and Business
- Improve customer focus - Solve business problems with mobility.
- System of engagement vs. system of record.
- Virtual workspaces to work at the speed of life, using Agile/MVP concepts.
- Provide content continuity (how content is displayed) to the consumer. Context awareness when consumer action (e.g. purchase, confirmation) is needed.
- Obstacles: privacy, spectrum, consent.
Wearables
- High privacy concerns but is that a good thing to catch bad behavior?
- Fashion vs. personalization - some gadgets worn for the sake of wearing.
- Immersive but simple to use: little action needed to use the product.
- Ability to hack the device (open hardware or API)
- Wearables for service animals (e.g. to facilitate communication with service animals)
Education, News, and Mobile Technology
- Emotional connection to smartphone.
- 60% of digital traffic is from mobile. Maybe because mobile content is easier to digest. News agencies have mobile story tellers to make content easy for mobile.
- Mobile ad revenue on rise $6.6BN. Monetize local content for mobile devices.
- Content access in developing countries, in one's native language, and for women.
- Mobile technology allows blended/reverse classroom models (listen to class at home, do assignments in class).
- ADA access on educative mobile devices. Mobile should be treated as a different platform from desktop web.
- Content remains key. Customization important. Beware of echo chambers.
- Engaging millenials (convenience, video preference, ability to share).